Deena Friedman
National Home Watch Association
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Deena Friedman
Owner, Toronto Home Watch
Toronto, ON
About Me
Deena, founder of Toronto Home Watch, is a native Torontonian. She lives there with her husband and children and introduced the Home Watch industry to the Toronto market in 2015. Deena has a Bachelor’s Degree in Psychology and taught high school career studies, civics, and geography courses in Toronto for many years. Her family has been managing commercial, retail, and residential property for more than 30 years.
Toronto Home Watch has been an Accredited Member of the NHWA since 2015.
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National Home Watch Association Mission Statement
It is the mission and goal of the National Home Watch Association to establish and maintain the highest set of standards and ethics for all Home Watch companies in the United States of America and Canada;
To establish and maintain trust and confidence between homeowners and Home Watch professionals;
To protect the public from uninsured, unbonded and unethical individuals who represent themselves as Home Watch professionals;
To promote public awareness of the Home Watch industry; and
To ensure that only companies who represent the highest levels of professionalism are accredited as members of the National Home Watch Association.

National Home Watch Association Code of Ethics
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Always look out for the client’s best interest.
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Always protect the best interests of the Home Watch Industry.
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Always maintain proper insurance and bonding.
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Always maintain current business licenses.
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Always look to improve on existing industry standards.
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Always be diligent when checking the references of anyone or any company that you agree to do business with.
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Always think twice before speaking about competitors.
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Always use honesty and integrity in your business dealings.





