Greetings and salutations!
It’s that time of the year again. The malls are crowded, the shoppers get stressed, and I try to figure out what gifts to get my wife that she won’t return. Every year I try to start early so I don’t drive myself crazy the day before the holiday. My expectations of succeeding are not very good. Albert Einstein said, “Insanity is doing the same thing, over and over again, but expecting different results.” What the heck does he know? Evidently, a whole lot. Sure, luck does smile on us once in a while. But someone else (I’m not sure who) said, “Luck is the result of good planning and creative design.”
Where am I going with this? Why the quotes and platitudes? I’ll tell you why. Because nothing changes for the good without our own actions and planning. Let’s face it. Times are tough, and they don’t look like they are going to get better anytime soon. Home Watch businesses from around the country tell me that some clients are cutting back on their services because of the economy. Unfortunate, but not unexpected. As long as you hold onto their “basic services” (i.e., Home Watch itself), things will be all right. Stick with them and don’t get negative. With economic conditions as they are, it’s time to figure out how to expand your client base. Yeah, I know … Duh! But I am talking about the potential clients who may not even realize the benefits of your service. They are out there, and in order for your business to grow and stay healthy, you have got to find them. You need to explain how your business will help them, and then sell the value and benefits to them. It’s easy to fall into the trap of waiting for things to get better. I assure you that it is the wrong move … for you and your business.
Take a positive step. Join the NHWA and start a conversation that could lead to a lot more business. We are currently represented in 15 states and are about to add more. Add credibility while raising your stature. Take advantage of web traffic and qualified leads sent directly to your website. Help us to help you. I’ll leave you with one more little saying that I’ll never forget:
“When you’re green, you grow. When you’re ripe, you rot.”
As always, I wish you