Welcome, Trusted Home Watch & Concierge of Sarasota, FL, to the NHWA Family!​

Michelle Cuffaro

Brian Ehrlich

Trusted Home Watch & Concierge of Sarasota, Florida, has earned accreditation from the NHWA.

Co-founder Michele Cuffaro, a graduate of James Madison University, brings over a decade of experience from the employment placement industry. Her career in managing staff and exceeding client expectations laid a strong foundation for her role at Trusted Home Watch & Concierge. For the past 20 years, Michele has dedicated herself to managing and coordinating the needs of her three children and her husband of 25 years. Her passion for helping others extends beyond her professional life, as she actively volunteers with various local non-profits, making a significant impact in her community.

Brian Ehrlich, Michele’s co-founder, has a rich history of starting and successfully selling multiple service businesses. With decades of experience in meeting and exceeding client expectations, Brian embodies the principles of servant leadership, prioritizing his community and clients. He holds an undergraduate degree from Penn State and an MBA from Carnegie Mellon University. When not working, Brian enjoys spending time outdoors with his family, including his wife, two boys, and their energetic black lab.

Together, Michele and Brian have created a company that not only meets but exceeds the needs of homeowners in Sarasota and the surrounding areas. Their combined expertise and dedication ensure that Trusted Home Watch & Concierge provides unparalleled service, giving clients peace of mind knowing their homes are in capable hands.

Trusted Home Watch & Concierge serves Sarasota, Lakewood Ranch, Siesta Key, Venice, Bradenton, and the surrounding area. You can reach them at (941) 265-7585 or at service@trustedsrq.com. Learn more at their website, https://www.trustedsrq.com.

Welcome, Michele and Brian!

As always, I wish you

Much success,


Jack Luber
Executive Director

A little about the National Home Watch Association: The NHWA was formed in 2009 in order to establish and maintain the highest industry standards for Home Watch and absentee homeowner services throughout the United States and Canada (www.nationalhomewatchassociation.org).

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