Dan Lender
National Home Watch Association
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Dan Lender
Owner, Golden Rule Home Watch & Concierge
About Me
Dan Lender is the owner of Golden Rule Home Watch & Concierge and an influential figure within the NHWA. He serves on the NHWA Advisory Board, where he helps guide the growth and direction of the Home Watch industry across North America. Dan also chairs the NHWA’s Ideation Lab, a think tank for innovation and forward-thinking ideas, and leads the Mid-Atlantic Chapter, which spans seven states. In addition, Dan shares his expertise as an instructor in the NHWA’s Home Watch Boot Camp program.
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National Home Watch Association Mission Statement
It is the mission and goal of the National Home Watch Association to establish and maintain the highest set of standards and ethics for all Home Watch companies in the United States of America and Canada;
To establish and maintain trust and confidence between homeowners and Home Watch professionals;
To protect the public from uninsured, unbonded and unethical individuals who represent themselves as Home Watch professionals;
To promote public awareness of the Home Watch industry; and
To ensure that only companies who represent the highest levels of professionalism are accredited as members of the National Home Watch Association.

National Home Watch Association Code of Ethics
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Always look out for the client’s best interest.
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Always protect the best interests of the Home Watch Industry.
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Always maintain proper insurance and bonding.
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Always maintain current business licenses.
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Always look to improve on existing industry standards.
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Always be diligent when checking the references of anyone or any company that you agree to do business with.
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Always think twice before speaking about competitors.
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Always use honesty and integrity in your business dealings.
