Starting a Home Watch Business? Avoid These Common Mistakes

By Jack Luber, Founder & Executive Director, NHWA

In the 17 years since the National Home Watch Association's founding, we have had many members; some are still in business today, but many are not. Why? While many have closed their businesses due to illness or changes in circumstances, most failed because of poor choices made during their creation and formative years. Because the NHWA collects data and has a membership culture based on information sharing, we know that taking advantage of the resources available to them from the very beginning increases their chances of success. And based on this, here are some tips for you to consider before you make what might be bad choices. Here are three.  

Researching and due diligence using AI & Existing Websites 

Relying on AI and existing websites to build your business plan is not the right way to start. AI is essentially a large-scale information aggregator, drawing from many sources—some of which may be inaccurate. You should be using accurate information and data when planning your business.  

Case in point: Ask AI for the correct Home Watch code, and you may receive three or four different answers—all of them incorrect. The correct NAICS code is 812990. This has been verified with the US Government.

Pricing 

AI often pulls pricing from companies that publish square-footage rate charts. While square footage can be one pricing factor, it should never be the only one. Businesses that advertise rates this way have already framed their value around cost - instead of communication, Confidentiality, and Trust - the true value of Home Watch. These posted prices are often inaccurate. And these rates can be far below what legitimate Home Watch providers generally charge. Many variables should be considered when setting pricing. Home Watch is not about price—unless you make it that way. 

Marketing and Website Creation 

If you base your website on what you have seen elsewhere, you are probably making a serious mistake. Your website can strengthen your new business—or damage it just as easily. Just because you’ve created a website does not guarantee it will be found or be effective at driving traffic and potential clients to you. Determine who you are trying to reach, and how you plan to pique their interest. Why is your company different than others?  

The NHWA offers information and resources you will not find online. Because our data is accurate and reliable, it gives you a solid foundation for growing your company. Our Accreditation, Certification, and training provide unmatched credibility in the Home Watch industry. To learn more, contact us at (843) 357-6660 or info@nationalhomewatchassociation.org. 

About the Author: Jack Luber is the Founder and Executive Director of the National Home Watch Association (NHWA), which was formed in 2009. For more than 17 years, Jack has been the force dedicated to advancing the Home Watch industry, establishing professional standards, and helping Home Watch business owners build credible, successful companies. Through the NHWA, he continues to champion professionalism, education, and trust within the growing Home Watch industry.